We live in a world where attention spans are shorter than ever – faced with an audience that is constantly online, on their phones, and engaged. In other words, advertisers are fighting against the colossal temptation of the continued scroll, struggling to catch attention in the momentary 5-inch swipe past an Instagram ad.
How can we make any true impact with such a narrow window of opportunity?
For Ben Le Tourneau and Scott Freeman, owners of The Operators Creative, the answer can be found in the emerging trend of Premium Social.