Our relationship with Karmarama has provided the delivery of two high end CGI projects in recent months. Both briefs were to create premium photo real CGI motion simulations and stills.
The task for Costa Coffee was to create an hour glass that housed their coffee beans passing through the funnel on a continuous loop. The film was displayed on in store digital and outdoor display screens.
Ooola is a premium luxury dessert product that features 3 separate mousse layers and a caramel centre, housed in a ramekin. The brief was to visualise the construction of the dessert layers flowing one on top of the other while the ramekin rotated on a 360 degrees plane. The final film was then projected through a holographic display at trade shows and on in store displays.
Both projects had key objectives. To be photo real with a high attention to detail. Capturing the products realistic textures and features were crucial. They both featured simulated movement that involved physics, object interaction with liquids and solids.
Danny Baylis, Head of Creative Production and Delivery at Karmarama
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