Hour Glass

Costa Coffee

It’s coffee time!

Karmarama wanted to create a visually striking classical hourglass containing a batch of Costa’s lovely roasted coffee beans. This set of large format imagery coupled with a supporting animation was developed to showcase a new Costa promotion which allows consumers to try a very new and limited edition roast for an hour every day.

Using our digital studio which is brimming with clever CGI and Post Production artistry. The team got to work building, simulating and developing a truly photorealistic timer which contained the exact amount of beans to trickle out in just one minute. This fully loop-able animation coupled with 2 extremely large format stills were designed by perfecting the shape, texture and lighting, so that the final look is on brand, warm with a rustic feel.

Final Video

Fully Digital Coffee Beans & CGI Simulation

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