Our creative campaign seeks to change attitudes and tighten regulation on sale of acids. Working closely with the Acid Survivors Trust International (ASTI) charity we created a series of films for this campaign to raise awareness around acid attacks as a international problem.
ASTI, The Operators Creative and Freeman & Le Tourneau teamed up with Belgian acid attack survivor and author Patricia Lefranc. The campaign highlights the impact acid attacks have on the lives of everyday people, while bolstering Lefranc’s own ongoing campaign to change legislation regarding the responsible selling of acid.
Every year thousands of people across the world are subjected to deliberate and premeditated attacks with nitric, hydrochloric or sulphuric acid. In 2017, the UK recorded over 900 attacks. However acid attacks are a worldwide epidemic that are not restricted to a particular race, religion or geographical location.
The campaign aims to encourage MEPs in Brussels to change EU legislation and regulate the sale of acid and other readily available corrosive and dangerous substances. The number of reported attacks have also risen in other European countries. However, many attacks also go unreported and the true number of attacks in Europe remains hidden.
The hero film is of an artist crafting her image in reverse. The audience witnesses the face on the canvas slowly transforming before their eyes: Patricia’s disfigurement loses definition as the paint blends, then her countenance gradually reforms to display Patricia’s features prior to the attack. Each paint stroke was choreographed to depict the physical and emotional suffering every survivor has to go through.
Finally, we utilised our history of stop-frame animation to create a visually striking time-lapse film which blends the artist performance with the transformation of the painting.
To find out more please visit the website below and help get the EU law changed.
Selection of press coverage:
This campaign couldn’t of been created without the help of some fantastic people.
Concept: Ben Le Tourneau
Director & Photography – Freeman & Le Tourneau
Patricia LeFranc – Survivor
Rebecca Le Tourneau – Artist
Jaf Shah – Exec Director ASTi
Ben Gough – Copywriter
Benedict Lewis – Storyboard artist
Ann Christine Woehrl – Piano Score & Translator
Sebastien Leliard – DOP
Ben Miller – Gaffer
Connor Adam – Gaffer & Spark
Jordi Castan – Camera
John Wright & The team at Motel Studios
Adam Parker & The team at Shoot Blue.
Ben Hudson – Sound Designer & Music
Laimonas Petrauskas – Camera Support & BTS
Alice Barlow – Production Manager & Producer