We were thrilled to shoot and produce hundreds of Rugby World Cup themed films for Heineken and Publicis.Poke’s latest global data-driven 2019 campaign.
Our combined goal was to explain the complex rules of Rugby via playfully bitesize personalised films, all based on the viewer’s very own interests.
Combining our mixed media skillset across film, animation and CGI/VFX meant that we had the creative flexibility to direct and craft each scenario, without creative compromise.
From in-camera production to CGI creation, our team collaborated with Publicis.poke creative team and their technology partner to build the perfect video pipeline.
This pipeline allowed all parties great flexibility to optimise and personalise each video directly to the viewer’s social feed, across any delivery platform.