The famous ‘Great Tastes of America’ range is back at McDonald’s for its tenth year, with a little promotional input from The Operators. Our team were proud to produce customised CGI signs and typography for the burgers, giving customers a visual taste of each iconic American city namesake.
We built up a bold, US-infused brand identity using hand-crafted CGI logos, developed to work across both large print formats and digital media. The new campaign will run until 27 June; across TV, online, radio, DOOH and social platforms. Dig in.