With media agency OMD having set the strategy for McDonald’s Happy Meals across Europe, we work with their creative team to develop social content each month for a range of Happy Meal licences.
Each campaign starts with a collaborative creative session where we set the idea for that month’s toy license. This is followed by a live action shoot and the delivery of one still image and two videos (to target specific audiences).
This set of deliverables has proved to be the most successful and engaging. We work with the team end to end, and each campaign has to be turned around quickly, executed for a tight budget but most importantly be good fun!