Initials Marketing and their client Monkey Shoulder Whiskey wanted a series of fun videos that showcased how easy it is to create whiskey cocktails at home. From concept through to the final grade and sound on the films, we produced and directed the 6 stop-frame animation films. No quick, fake effects were used here! With a team of stop frame animation specialists we hand animated every element you see in the videos including the (very patient) models!
Within just a couple of days going live, the first video received over 120K views on Facebook and more than 500 positive engagements.
The Operators are a class act. Be sure to get them involved early on, as they really get behind the creative concepts and work them hard to make the final output outstanding. We are all very impressed with the effort from the whole team and the attention to detail that has gone into the films.