Novartis – Books

Client: Novartis | Agency: CDM

About This Project

This campaign set out to show the before and after impact on people’s lifestyles of Novartis inhaler treatment. Looking after the production from casting through to delivery we had to create a series of high quality stills and motion pieces that could sit across a range of platforms. This involved a two day green screen shoot and creating the storybook scenes in CGI before comping in the captured talent into these virtual worlds. The final touch was a rich colour grade across both the stills and films.

Category
Branded Content, Full Production, Film/Photo, CGI, Animation, Retouching, Post/VFX