The Operators Creative

Experts in providing high end visual content for Agencies and Brands for use across multiple platforms.


Toyota – Safety

Client: Toyota | Agency: Saatchi Design

About This Project

Our latest project, for Saatchi & Saatchi Design, drew upon our digital team’s multi-disciplinary skill set to deliver 4 complex CGI animations in record time for the Geneva 2015 motor-show.

We were able to go from storyboard to delivery in just 3 weeks, creating over 3500 finished rendered frames along the way.

Using a previous campaign we created for Toyota as a style reference, our task was to create an updated, vibrant and visually striking set of films that depicted 4 key safety features.

The safety films had to be used across Toyota’s full range of cars, meaning that no one specific model could be featured, so a key to the animations was the development and creation of a bespoke generic car. Using CAD data from a few Toyota models, we built a generic car that captured the Toyota essence and spirit, without implying any particular model over another.

Storyboard Animation

Generic Car – Building Parts
Full Video – Blockomatic
Look Dev – City
Look Dev – Crowd
Look Dev – Traffic Option 1
Look Dev traffic
Look Dev – Colour Option
Look Dev Colour Option
Branded Content, Full Production, CGI, Animation, Post/VFX