11 Feb

Posted at 10:20h in
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4765" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Adidas Climaheat [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Creative Development / Direction / CGI Illustration / Simulation / Animation / Post Production [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column width="1/2" el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Challenge [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Adidas was launching a new range of innovative clothing tech called Climaheat. They were developing a vast tool kit of visual assets for all markets and needed a creative production partner to help visualise all their needs. The launch campaign required above the line stills, animated idents, tech demo films and CGI illustrations. All of which needed careful consideration in design to complement each other on their global launch. [/vc_column_text][vc_empty_space height="50px"][/vc_column][vc_column width="1/2" el_class="project_rightcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Solution [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Our collaborative approach and partnership between all Adidas parties allowed us to develop a strong making strategy. This campaign needed all of our departments to work seamlessly together and share key visual assets. The imagery combined dynamic simulated movement with illustrative scientific visuals, which blended the story on how this new Climaheat technology works. Acting as the sole content creation agency ensured the whole campaign did not duplicate assets, had brand consistency and saved both time and cost without compromising the quality required. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Hero Film [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_video link="https://vimeo.com/110461239/668de8bd15"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="50" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Clothing - Stills [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="30"][vc_column][vc_gallery interval="3" images="4776,4779,4777,4781,4782,4780,4783" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_gallery interval="3" images="4778,4786,4785,4784,4788" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Technical - Stills [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_gallery interval="3" images="4768,4772,4770,4775,4771,4769,4774" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Ident [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_video link="https://vimeo.com/116757239/1a24f983f4"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Vortex [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="20"][vc_column width="1/2"][vc_video link="https://vimeo.com/106397774/790a18f053"][vc_empty_space height="30px"][/vc_column][vc_column width="1/2"][vc_video link="https://vimeo.com/180292538/2207e4067b"][vc_empty_space height="30px"][/vc_column][/vc_row] ...

11 Feb

Posted at 10:18h in
0 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4752" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Wrigleys Orbit [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Direction / CGI Illustration / Post Production [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column width="1/2" el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Challenge [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Wrigley's needed to build a global toolkit of visual assets to help launch their new fruity range. The imagery needed to be extremely high resolution and flexible so that each market could select the product and swap out the relevant artwork to their local language. This flexibility all needed to be achieved without losing the craft and detail in the hero campaign imagery. [/vc_column_text][vc_empty_space height="50px"][/vc_column][vc_column width="1/2" el_class="project_rightcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Solution [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Complex, photorealistic and versatile imagery is ideally suited to CGI illustration. We designed and built a pipeline that allowed full creative flexibility when switching out package design, artwork or copy. Each image was crafted in CGI but re-built in post-production with smart objects. This process produced significant efficiencies, whereas traditional photographic pack shots would struggle. The overall result was a tool kit of high-resolution imagery which was fully flexible for the client's needs. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Stills [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="50"][vc_column][vc_gallery interval="3" images="4754,4755,4756" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row] ...

11 Feb

Posted at 10:17h in
0 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4790" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Brilinta [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Direction / Storyboarding / Character Design / Illustration / Animation [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Collection [/vc_column_text][vc_empty_space height="20px"][vc_column_text] 2D Animation is one of our first loves and an excellent medium to tell sometimes complicated stories elegantly and effectively. This collection of 2D animated films for Brilinta demonstrates that in abundance. From early style development to the final sound, our digital studio helped bring these informative animations to life. We have plenty more 2D animation examples in our archive site, so please keep exploring this wonderful medium. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Brilinta - Motion [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="30"][vc_column][vc_video link="https://vimeo.com/101280894/d928237cee"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/2" offset="vc_col-xs-6"][vc_single_image image="4794" img_size="full" qode_css_animation="" el_class="craft_4_lt1"][vc_single_image image="4795" img_size="full" qode_css_animation="" el_class="craft_4_lt2"][/vc_column][vc_column width="1/2" offset="vc_col-xs-6"][vc_single_image image="4796" img_size="full" qode_css_animation="" el_class="craft_4_rt1"][vc_single_image image="4793" img_size="full" qode_css_animation="" el_class="craft_4_rt2"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Socrates - Motion [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="30"][vc_column][vc_video link="https://vimeo.com/158474102/be6444997d"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="50"][vc_column width="1/2" offset="vc_col-xs-6"][vc_single_image image="4797" img_size="full" qode_css_animation="" el_class="craft_4_lt1"][vc_single_image image="4800" img_size="full" qode_css_animation="" el_class="craft_4_lt2"][/vc_column][vc_column width="1/2" offset="vc_col-xs-6"][vc_single_image image="4798" img_size="full" qode_css_animation="" el_class="craft_4_rt1"][vc_single_image image="4799" img_size="full" qode_css_animation="" el_class="craft_4_rt2"][/vc_column][/vc_row] ...

11 Feb

Posted at 10:14h in
0 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4748" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Volkswagen Hedgehog [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Direction / Character Design / CGI Illustration / Post Production [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column width="1/2" el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Challenge [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Parking a hedgehog between two goldfish bags is what CGI is made for. A cracking idea for a Volkswagen park assist advertisement came to us and the client needed the perfect visual for its final execution. [/vc_column_text][vc_empty_space height="50px"][/vc_column][vc_column width="1/2" el_class="project_rightcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Solution [/vc_column_text][vc_empty_space height="20px"][vc_column_text] What better way to approach this project than digitally creating the perfect characters. We created the final image using a mixture of techniques and built this award winning CGI illustration from the ground up. We initially mocked up and manipulated photographic imagery to get the perfect composition. Once approved we modelled and designed the whole composition to fit seamlessly together. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Still [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="50"][vc_column][vc_single_image image="4750" img_size="full" qode_css_animation=""][/vc_column][/vc_row] ...

11 Feb

Posted at 10:00h in
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4802" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Nurofen - Targeting Pain [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Direction / Shoot Production / Filming / Green Screen / Animation / CGI / Motion Graphics / Post Production [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column width="1/2" el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Challenge [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Nurofen wanted to visualise a new set of data for their customers and team. This data needed to be highlighted through multiple films that were easy to repurpose for global markets. The idea was to develop a series of templated films that were futuristic and engaging throughout, but could be easily tweaked in both graphics and voice over for any language. [/vc_column_text][vc_empty_space height="50px"][/vc_column][vc_column width="1/2" el_class="project_rightcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Solution [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Science, statistics & CGI simulation, a technical match made in heaven. Exploring some of the latest CGI simulation tools we animated and built three complex and informative films. These films range from a one-off 'mode of action' story to more data-driven informational films, all bursting with the latest technical data. Each film contains a holographic, futuristic style, all of which is interacted with by our live-action consultant. We join our consultant as he journeys through this mixed reality world full of holographic displays and statistics. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Hero Film [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="30"][vc_column][vc_video link="https://vimeo.com/249666091/ea0534b977"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/2" offset="vc_col-xs-6"][vc_single_image image="4804" img_size="full" qode_css_animation="" el_class="craft_4_lt1"][vc_single_image image="4807" img_size="full" qode_css_animation="" el_class="craft_4_lt2"][/vc_column][vc_column width="1/2" offset="vc_col-xs-6"][vc_single_image image="4808" img_size="full" qode_css_animation="" el_class="craft_4_rt1"][vc_single_image image="4805" img_size="full" qode_css_animation="" el_class="craft_4_rt2"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="50" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Templated Info Films [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="20"][vc_column width="1/2"][vc_video link="https://vimeo.com/249666429/95c111cba2"][vc_empty_space height="30px"][/vc_column][vc_column width="1/2"][vc_video link="https://vimeo.com/249666532/70dfe2dba0"][vc_empty_space height="30px"][/vc_column][/vc_row] ...

09 Feb

Posted at 17:47h in
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4820" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Toyota [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Direction / CGI / Animation / CGI Illustration / Post Production [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Collection [/vc_column_text][vc_empty_space height="20px"][vc_column_text] We've had the pleasure and opportunity to work on many Toyota campaigns over the years. From new product launches to innovative safety films, this collection of CGI animations showcases multiple creative ways to visualise their automotive stories. From photorealistic animations to 3D illustrative infographics, each campaign has its charm and style while maintaining the core message. Check out a selection of the campaigns below. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Safety Sense - Motion [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="30"][vc_column][vc_video link="https://vimeo.com/121765204/13013f3f95"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/2" offset="vc_col-xs-6"][vc_single_image image="4814" img_size="full" qode_css_animation="" el_class="craft_4_lt1"][vc_single_image image="4811" img_size="full" qode_css_animation="" el_class="craft_4_lt2"][/vc_column][vc_column width="1/2" offset="vc_col-xs-6"][vc_single_image image="4812" img_size="full" qode_css_animation="" el_class="craft_4_rt1"][vc_single_image image="4813" img_size="full" qode_css_animation="" el_class="craft_4_rt2"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Safety Sense - LC200 Modules [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/2"][vc_video link="https://vimeo.com/181705920/1c6ac82bd3"][vc_empty_space height="30px"][/vc_column][vc_column width="1/2"][vc_video link="https://vimeo.com/181705918/0dc66396cc"][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="20"][vc_column width="1/2"][vc_video link="https://vimeo.com/181705919/af9526a456"][vc_empty_space height="30px"][/vc_column][vc_column width="1/2"][vc_video link="https://vimeo.com/181705917/676bf2b1e4"][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Proace - Motion [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/2"][vc_video link="https://vimeo.com/74368223/15740ca4e3"][vc_empty_space height="30px"][/vc_column][vc_column width="1/2"][vc_video link="https://vimeo.com/75864340/086be8a5a0"][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="20"][vc_column width="1/2"][vc_video link="https://vimeo.com/75864332/dc17ac5d46"][vc_empty_space height="30px"][/vc_column][vc_column width="1/2"][vc_video link="https://vimeo.com/75864717/1e7c5fb73f"][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Hilux - Motion [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="30"][vc_column][vc_video link="https://vimeo.com/177527687/b2cd1840c2"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/2" offset="vc_col-xs-6"][vc_single_image image="4816" img_size="full" qode_css_animation="" el_class="craft_4_lt1"][vc_single_image image="4818" img_size="full" qode_css_animation="" el_class="craft_4_lt2"][/vc_column][vc_column width="1/2" offset="vc_col-xs-6"][vc_single_image image="4819" img_size="full" qode_css_animation="" el_class="craft_4_rt1"][vc_single_image image="4817" img_size="full" qode_css_animation="" el_class="craft_4_rt2"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Corolla - Motion [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="30"][vc_column][vc_video link="https://vimeo.com/70100432/fb6556d548"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_video link="https://vimeo.com/70100393/e4341e2cd7"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Corolla - Configurator [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="50"][vc_column][vc_video link="https://vimeo.com/98323626/aa43a448c5"][/vc_column][/vc_row] ...

04 Feb

Posted at 15:41h in
0 Likes

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4741" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Walls Swedish Glace [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Direction / Character Design / Photography / CGI Illustration / Post Production [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column width="1/2" el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Challenge [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Swedish Glace was launching a new re-brand of their dairy-free ice cream. They wanted to build a playful environment bursting with texture, character and charm. The campaign was focused on multiple ice cream characters using cheeky puns to describe their products' uniqueness. Finally, the hero characters, environments and visual language all needed to be easily adaptable for all advertising markets. [/vc_column_text][vc_empty_space height="50px"][/vc_column][vc_column width="1/2" el_class="project_rightcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Solution [/vc_column_text][vc_empty_space height="20px"][vc_column_text] We initially experimented with real ice cream to try and find the perfect melt. The perfect melt is that optimal moment in time where ice cream looks it's most delicious. We used time-lapse photography to document this moment by assigning a frame number to each key stage. Once we found the perfect melt, we rolled up our model making sleeves and set off to design and craft the perfect little ice cream character. On design, we applied subtle character features to give our characters personality. We needed to be careful as the slightest change in line, or eye placement changed our characters charm. Once our physical model was built, we 3D scanned our characters into our paper crafted environments. The final key visuals were cool and inviting, launching the re-brand of Swedish Glace with wit and charm. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Stills [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="30"][vc_column][vc_gallery interval="3" images="4744,4745" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="50"][vc_column][vc_single_image image="4743" img_size="full" qode_css_animation=""][/vc_column][/vc_row] ...

04 Feb

Posted at 15:23h in
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4738" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Becel Petals [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Direction / CGI Illustration / Post Production [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column width="1/2" el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Challenge [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Becel required a new set of hero imagery to feature in their latest advertising campaign. These stills would be constructed from three specific flower petals. Photography and composting were all our first thoughts, but as individual petals were not in season, the only option was to re-create them fully in CGI. [/vc_column_text][vc_empty_space height="50px"][/vc_column][vc_column width="1/2" el_class="project_rightcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Solution [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Although we love to shoot complex projects like this, the petals only appear in a tiny window each year. Our only solution was to recreate the hero imagery using CGI models and Illustrations. The luxury of CGI meant that not only did the client get to craft their campaign of choice off-season, they also had the creative freedom to build more complex shapes for the final imagery. Using CGI simulation techniques, we animated thousands of petals falling onto the floor. We controlled the physics so they would primarily make the hero shape required but one by one we re-work each petal to slot perfectly into place. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Stills [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="50"][vc_column][vc_gallery interval="3" images="4737,4739" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row] ...

04 Feb

Posted at 15:12h in
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4734" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Virgin Atlantic [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Direction / CGI Illustration / Animation / Post Production [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Collection [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Virgin Atlantic wanted to transform New York into a cityscape built of everyday objects. This cityscape highlighted how spending on their Virgin Atlantic credit card leads to free transatlantic flights. We initially brought this first idea to life by creating hundreds of everyday objects in CGI. We then art directed these household objects into the New York cityscape. We also elevated this hero print campaign into a more digital friendly animated billboard by transitioning the landscape from day to night. Following on from the first campaign's success, VA wanted to create a second more global looking image. We carried on the concept of everyday items, quickly adding up to air miles, but the second image involved creating a globe made entirely of these. These CGI illustrated images are still a favourite of ours and very quickly demonstrates why CGI can be an excellent medium for big visual ideas. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Cityscape - Stills [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_gallery interval="3" images="4732,4730" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Cityscape - Motion [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_video link="https://vimeo.com/101291615/a2c361ed8e"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Globe - Still [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="50"][vc_column][vc_single_image image="4733" img_size="full" qode_css_animation=""][/vc_column][/vc_row] ...

04 Feb

Posted at 14:59h in
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[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4723" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Novartis Books [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Direction / Shoot Production / Filming / Green Screen / Animation / CGI / Motion Graphics / Post Production [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column width="1/2" el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Challenge [/vc_column_text][vc_empty_space height="20px"][vc_column_text] A healthcare brand wanted a new advertising campaign that highlighted the impact of their patients' life after using its innovative inhaler treatment. The brand used a book as part of their visual language and wanted to use it when designing the hero environments based around a patient's everyday activities. [/vc_column_text][vc_empty_space height="50px"][/vc_column][vc_column width="1/2" el_class="project_rightcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Solution [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Our initial strategy was to mockup and design each environment based on some early concept development shared. We used digital doubles to get the perfect scale and perspective before casting the ideal talent and shooting them at a large green screen studio. We then combined the photography and live-action footage of the patients with the CGI storybooks. We finished them at the studio with a complementary colour pallet for both the before and after scenarios. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Books - Stills [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_gallery interval="3" images="4833,4832,4831,4830,4835,4834" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="50" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Books - Motion [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="30"][vc_column][vc_video link="https://vimeo.com/151133091/3cb524e26e"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="30"][vc_column][vc_video link="https://vimeo.com/151133092/0bdb561101"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_video link="https://vimeo.com/151133093/1741ebe225"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Mountain Climber - Stills [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="50"][vc_column][vc_gallery interval="3" images="4728,4727" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row] ...