11 Feb Adidas Climaheat
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4765" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Adidas Climaheat [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Creative Development / Direction / CGI Illustration / Simulation / Animation / Post Production [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column width="1/2" el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Challenge [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Adidas was launching a new range of innovative clothing tech called Climaheat. They were developing a vast tool kit of visual assets for all markets and needed a creative production partner to help visualise all their needs. The launch campaign required above the line stills, animated idents, tech demo films and CGI illustrations. All of which needed careful consideration in design to complement each other on their global launch. [/vc_column_text][vc_empty_space height="50px"][/vc_column][vc_column width="1/2" el_class="project_rightcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Solution [/vc_column_text][vc_empty_space height="20px"][vc_column_text] Our collaborative approach and partnership between all Adidas parties allowed us to develop a strong making strategy. This campaign needed all of our departments to work seamlessly together and share key visual assets. The imagery combined dynamic simulated movement with illustrative scientific visuals, which blended the story on how this new Climaheat technology works. Acting as the sole content creation agency ensured the whole campaign did not duplicate assets, had brand consistency and saved both time and cost without compromising the quality required. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Hero Film [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_video link="https://vimeo.com/110461239/668de8bd15"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="50" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Clothing - Stills [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="30"][vc_column][vc_gallery interval="3" images="4776,4779,4777,4781,4782,4780,4783" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_gallery interval="3" images="4778,4786,4785,4784,4788" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Technical - Stills [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_gallery interval="3" images="4768,4772,4770,4775,4771,4769,4774" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Ident [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_video link="https://vimeo.com/116757239/1a24f983f4"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Vortex [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="20"][vc_column width="1/2"][vc_video link="https://vimeo.com/106397774/790a18f053"][vc_empty_space height="30px"][/vc_column][vc_column width="1/2"][vc_video link="https://vimeo.com/180292538/2207e4067b"][vc_empty_space height="30px"][/vc_column][/vc_row] ...