03 Feb Long Live Southbank
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000"][vc_column][vc_single_image image="4605" img_size="full" alignment="center" qode_css_animation="" el_class="project_head"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" content_text_aligment="center" simple_background_color="#000000" z_index="" background_color="#000000" el_class="project_title"][vc_column][vc_column_text] Long Live Southbank [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" css=".vc_custom_1610625488543{padding-top: 60px !important;}" z_index="" padding_top="100"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] What we did [/vc_column_text][vc_empty_space height="20px"][vc_column_text el_class="slash_txt"] Concept Development / Direction / Shoot Production / Photography / Animation / CGI / Post Production [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" el_class="project_2col" z_index="" padding_top="80"][vc_column width="1/2" el_class="project_leftcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Challenge [/vc_column_text][vc_empty_space height="20px"][vc_column_text] The iconic undercroft skate park at the Southbank London was under threat, and we wanted to help the local community raise awareness for this historic space. A petition appeared called Long Live the Southbank which needed thousands of signatures to help raise the case to save it. The Southbank has been used by the skateboarders and creatives alike since the early ’70s. It has become an epicentre for tourism, expressionism and creativity, and we needed to help. [/vc_column_text][vc_empty_space height="50px"][/vc_column][vc_column width="1/2" el_class="project_rightcol"][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="20" down="20"][vc_column_text] Solution [/vc_column_text][vc_empty_space height="20px"][vc_column_text] The idea was to create a multi-platform, fully integrated advertising campaign, rich with visual content about the people who have added their names to the petition. We wanted to shoot and document this iconic urban landscape in plumes of colour and light and build a series of visuals that showcased the space in all its glory. We used neon lights to bounce colour around the area and digitised the logo and signatures of influential people fighting to keep the space alive. The great news is that through all their hard work with the Long Live The Southbank campaign, the skate park is still here and thriving with culture. [/vc_column_text][vc_empty_space height="50px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_top="50" padding_bottom="40"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Stills [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_gallery interval="3" images="4607,4606" img_size="full" onclick="" direction_nav="yes" control_nav="no" pause_on_hover="yes"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Motion [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_video link="https://vimeo.com/77586130/3928f52885"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="40" padding_top="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#000000" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022892280{padding-bottom: 20px !important;}" transparency="1" thickness="2" width="10" down="20"][vc_column_text] Behind the Scenes [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="50"][vc_column][vc_video link="https://vimeo.com/117605171/0ad5e1c554"][/vc_column][/vc_row] ...