Direction / CGI Illustration / Animation / Post Production
Costa wanted to create a visually striking classical hourglass containing a batch of their lovely roasted coffee beans. The campaign required large format images and a supporting animation to hero a new Costa promotion.
This promotion highlighted that consumers could try a new and limited edition roast for an hour every day.
Using our digital studio, which is brimming with innovative CGI and post-production artistry, the team got to work building, simulating and developing a genuinely photorealistic hourglass which contained the correct amount of beans to trickle through in precisely one minute.
This fully loop-able animation, coupled with two huge format stills, had been designed by perfecting the shape texture and lighting so that the final look was on brand, warm with a rustic feel.