Direction / Shoot Production / Photography / Animation / CGI / Post Production
The Telegraph launched a new luxury section to their magazine. The idea was to highlight this launch with a series of advertisements that reworked their iconic logo into three key themes. These themes depicted core sections of their new luxury brand magazine.
This campaign was a multi-disciplinary project consisting of a photo-shoot, traditional model making, CGI Illustration and 3D animation. Each hero image was based on a theme and crafted using complementary techniques that enhance each of the creative ideas.
Although the original brief was for static only imagery, the mechanical watch model was adapted to be fully operational, which worked perfectly for animation and additional digital deliverables.