Creative Agency Naked, wanted to transform New York into a cityscape built of everyday objects to show people how easily everyday spending on a Virgin Atlantic credit card can add up to a free flight. We brought this idea to life for them by creating a complex CGI scene, which was then used to create a stunning image and animation that saw the cityscape go from day to night.
Following the success of the first campaign image, Naked asked to create a second image for Virgin Atlantic. Carrying on the concept of everyday items quickly adding up to air miles, the second image involved creating an Earth made entirely of CGI everyday objects.
Once the CGI was complete we carried out the final retouch and colour, giving the final image a dramatic colour palette that evokes the Virgin Atlantic brand.