Direction / CGI Illustration / Post Production
Wrigley’s needed to build a global toolkit of visual assets to help launch their new fruity range. The imagery needed to be extremely high resolution and flexible so that each market could select the product and swap out the relevant artwork to their local language. This flexibility all needed to be achieved without losing the craft and detail in the hero campaign imagery.
Complex, photorealistic and versatile imagery is ideally suited to CGI illustration. We designed and built a pipeline that allowed full creative flexibility when switching out package design, artwork or copy. Each image was crafted in CGI but re-built in post-production with smart objects.
This process produced significant efficiencies, whereas traditional photographic pack shots would struggle. The overall result was a tool kit of high-resolution imagery which was fully flexible for the client’s needs.