
Get underneath the brief, understand the real challenge and find the strongest creative way through it.
Develop ideas, creative direction and visual approaches that can work across media rather than being constrained by one.
Bring together the right people, disciplines, technology and production approach to turn the idea into something real.
Look beyond the original ask to make ideas, assets, budgets and production work harder across channels and touchpoints.
Samsung QLED / BMB
How do you continuously create premium content without every execution becoming another major production?
Mycogen / Bader Rutter
What if the solution you’ve been asked to make isn’t actually the best way to connect with the audience?
ROLI Airwave & Piano
Six weeks until launch. New product. No defined campaign. What do we need to make?
SMA Awareness / Havas
How do you communicate complex and sensitive symptoms accurately without frightening the families you’re trying to help?
World Curling
How do you capture the speed, drama and energy of a sport in 30 seconds and give its global broadcasts a distinctive new identity?
Dobbies / Elvis
How do you protect a big creative idea when the production budget doesn’t quite match the ambition?
ASTI | Behind the Scenes
Creative campaigns that helped raise awareness of acid violence and contributed to legislation restricting the sale of corrosive substances.
Long Live Southbank | Case study
A neon-lit, digitally signed campaign that helped support the successful fight to preserve London’s iconic Southbank skate park.
WasteAid
A stop-motion zoetrope created pro bono to promote e-waste recycling, later adopted for use in government advocacy.


















From university onwards, I’ve been curious about how creativity, technology and production can work better together. Different problems, different technology, same curiosity.
MA Animation (First Class) · BA Hons Animation (2.1)
Helped shape and launch Mocha, the Academy Award-winning VFX tool, using insight from artists and studios to influence product development and helping build its partnership with Adobe.
Helped shape early automated product-placement and VFX advertising technology, while helping build a production pipeline connecting teams across the UK, India and USA.
Took everything I’d learned and built an integrated creative production studio around it, bringing creativity, production and technology together under one roof.