
Get underneath the brief, understand the real challenge and find the strongest creative way through it.
Develop ideas, creative direction and visual approaches that can work across media rather than being constrained by one.
Bring together the right people, disciplines, technology and production approach to turn the idea into something real.
Look beyond the original ask to make ideas, assets, budgets and production work harder across channels and touchpoints.
Samsung QLED / BMB
I worked alongside BMB’s in-house creative team, helping shape and elevate their ideas, then led the execution of the social-first, multi-asset campaign that helped their work land with Samsung.
Mycogen / Bader Rutter
I worked with Bader Rutter to question the original brief and helped shape the alternative approach that better served the audience, supporting them in delivering a stronger solution for their client.
ROLI Airwave & Piano
I concepted, directed and produced the launch campaign, helping ROLI’s team go from a blank page to delivery in six weeks.
SMA Awareness / Havas
I supported Havas’s creative team, helping shape a digital approach that balanced clarity with sensitivity, so their campaign could handle a difficult subject with confidence.
World Curling
I helped shape the visual identity and produced the broadcast package, giving the World Curling team a distinctive new look for their global broadcasts.
Dobbies / Elvis
I directed and produced their TVC, finding the craft solutions that let their big creative idea survive a tighter production budget.
ASTI | Behind the Scenes
Creative campaigns that helped raise awareness of acid violence and contributed to legislation restricting the sale of corrosive substances.
Long Live Southbank | Case study
A neon-lit, digitally signed campaign that helped support the successful fight to preserve London’s iconic Southbank skate park.
WasteAid
A stop-motion zoetrope created pro bono to promote e-waste recycling, later adopted for use in government advocacy.

















