Product CGI
Bringing products to life before, during or beyond the shoot.
Sometimes the product doesn't exist yet. Sometimes it can't be photographed in the way the idea demands. Sometimes CGI simply gives you more creative freedom.
I help brands and agencies work out when CGI is the right solution, shape the visual approach and oversee production from concept through to final delivery.
That might mean a hero product film, launch visuals, animation, digital content or a combination of CGI and live action.
What I can help with
Product visualisation
Create detailed, accurate product imagery and animation without relying on a physical shoot.
Creative development
Work out the strongest way to present the product and make the idea work harder.
CGI production
Bring together the right 3D artists, animators, designers and technical specialists.
Integrated content
Create a flexible visual system that can work across film, digital, social and other channels.
Relevant work
View all workROLI
Premium product CGI built from prototype imagery, delivering launch-ready pack shots and film.
View projectMr Kipling
A colourful exploration of fluid dynamics and physics-based animation, celebrating Mr Kipling's iconic French Fancy.
View projectCasio
Premium CGI of the Casio F-91W using precise modelling, lighting and dynamics, giving the iconic watch a luxury finish.
View projectGo Mate
A CGI film powered by liquid simulation, premium product design and cinematic lighting for a natural yerba mate energy drink.
View projectThe right team for the job.
I can work alongside your existing team and suppliers or bring in the specialist CGI capability the project needs through The Operators.
Got a product that needs bringing to life?
Let's talk.
Get in touch