Roli: Airwave | CGI Product Launch Campaign

A high-fidelity CGI animation campaign showcasing the future of intelligent piano technology.

We developed twenty-five beautifully lit camera sequences to visualize the launch of Airwave, a revolutionary hardware expansion that utilizes advanced hand-tracking technology. Our team focused on meticulous lighting and architectural CGI to highlight key features, delivering a versatile toolkit that transforms the Piano M into a fully integrated digital instrument.

Multi-format content optimization for global digital advertising. Our concept centered on creating flexible motion assets tailored for every screen, from cinematic 16:9 to vertical 9:16 social formats. By merging technical 3D precision with elegant art direction, we delivered a comprehensive suite of films that ensures Roli’s innovative hardware resonates across all launch and future promotional channels.

Airwave Product Options
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