Developing a whimsical and playful 3D world to celebrate an iconic global brand.
We utilized 3D isometric illustrations and characterful animation to take the viewer on a journey of the humble bean. This technical CGI project involved creating a stylized manufacturing narrative, from cannon fired launches and size optimization to meticulous quality control and individual sauce coating simulations—all designed to complement Heinz’s legendary brand identity.
Merging whimsical art direction with complex procedural motion design. Our concept centered on building a vibrant, miniature world where every bean is treated with cinematic detail. By blending mechanical animation with a lighthearted narrative, we delivered a mesmerizing visual asset that captures the “secret sauce” of the brand through a fresh, modern, and highly engaging isometric lens.
