Concept Development / Direction / Animation / Motion Graphics / Post Production
This film was a labour of love in which we enjoyed experimenting with 3D isometric illustrations with playful animation. Using a very graphical three quarter camera angle, with a fixed point of interest, we developed a new whimsical world that complements this iconic brand.
Join our journey as the humble bean goes through its selection process. From being fired from a cannon, optimised by size, quality controlled, flicked to oblivion and individually coated in Heinz’s secret bean sauce.