Directing and producing a high-energy, multi-format campaign to redefine the modern whisky aesthetic.
We directed and shot this “thumb-stopping” cocktail campaign to help Monkey Shoulder break the traditional whisky status quo. By blending rhythmic stop-motion animation with high-impact product stills, we created a vibrant visual language tailored for a younger, trend-driven audience. Our production focused on playful human interaction and dynamic liquid movement, delivering a suite of assets that trade “stuffy” conventions for high-energy, social-first storytelling.
Merging playful human animation with technical product craft. We managed the end-to-end production, from directing live-action movement to executing frame-perfect stop-motion sequences. This project highlights our ability to deliver a versatile asset library that balances premium brand values with a disruptive, cheeky tone of voice.
