Monkey Shoulder

What we did

Direction / Shoot Production / Filming / Photography / Stop Motion / Animation / Post Production

Challenge

Monkey Shoulder whisky wanted to break the status quo of a typical whisky drinker.

Their task was to design and craft a campaign of visual assets that would appeal to a newer, younger audience and help break the misconception associated with traditional whiskey drinks.

Solution

It was clear that we needed to create some excellent thumb-stopping content that would not be throw-away. We wanted to get the viewer to keep coming back for more.

Whether understanding the recipes or trying out new cocktail options, we aimed to make a series of films and stills that embodied the brand’s more playful nature.

It’s not every day your prop list includes 27kg ice blocks, a Hot Wheels track set and modelling balloons! Our team of stop-frame animators and specialists animated every element you see in the videos, including the (very patient) models!

Motion

Stills

Behind the Scenes