Directing and shooting an authentic, tactical digital campaign for Uniqlo’s Ultra-Light Down range.
We launched Uniqlo’s innovative outerwear through a quirky, handcrafted stop-motion campaign. By utilizing a bespoke animatable rig, we manipulated the physical product frame-by-frame to highlight its weightless features without relying on CGI. This “analog” approach delivered a tactile authenticity that we leveraged into a multi-platform asset library, repurposing high-resolution photography into both rhythmic animations and premium social stills.
Technical rig-work meets playful stop-motion. Our production focused on frame-perfect control and high-speed delivery, ensuring the product’s unique texture remained the hero of every shot. This project demonstrates our ability to direct and produce versatile, multi-format content that stands out in the digital landscape through authentic, physical craft.
