A hand-crafted, tactile campaign featuring large-scale miniature sets and practical stop-motion animation.
We developed a fully practical and tactile visual solution to highlight Mycogen’s key customer touchpoints. Recognizing that a hand-crafted aesthetic would resonate deeply with the agricultural demographic, we utilized our model-making expertise to build a detailed miniature world, directing a series of stop-motion animations and photographic stills that favor authentic physical textures over digital recreation.
Merging traditional craftsmanship with precision camera direction. Our approach focused on “in-camera” storytelling, using physical models and frame-by-frame animation to create an approachable and grounded brand narrative. This project showcases our ability to pivot between high-end digital VFX and artisan practical effects, delivering a unique and memorable campaign that stands out through its tangible, human-made quality.
