Mycogen

What we did

Creative Direction / Shoot Production / Filming / Photography / Green Screen / Stop-Motion / Animation / Post Production

Challenge

Mycogen has one of the world’s largest genetic portfolios and were looking for a visual way of highlighting its customers’ various touchpoints for their latest campaign.

From retail, agronomists to local experts and farmers, this fully integrated campaign needed to work across all their sales channels.

Solution

Briefs like this excite us, so we initially researched their customer demographic and drafted a more practical style mood board. It was apparent that keeping the campaign as authentic as possible in the visual story and style was the right solution. Therefore, we designed, produced and shot a more practical, in-camera, aesthetic using, model making, stop motion animation and photography to craft this charming set of stills and films.

All imagery was handmade and shot in a versatile way to deliver a fully rounded visual tool kit of content. Check out the making of below.

Motion

Stills

Behind the Scenes