An innovative digital exploration of the e-waste cycle, utilizing CGI to replicate the tactile charm of a mechanical Zoetrope.
Partnering with Waste Aid, we developed a powerful visual narrative to highlight the urgent need for electronic recycling. Our approach involved creating a “digital-tangible” world, using advanced CGI to meticulously replicate the frame-by-frame movement and physical textures of a real-life stop-motion Zoetrope. This allowed us to tell a complex environmental story through a nostalgic, mechanical lens, focusing on the studio’s commitment to a low-carbon future.
Partnering with Waste Aid, we developed a powerful visual narrative to highlight the urgent need for electronic recycling. Our approach involved creating a “digital-tangible” world, using advanced CGI to meticulously replicate the frame-by-frame movement and physical textures of a real-life stop-motion Zoetrope. This allowed us to tell a complex environmental story through a nostalgic, mechanical lens, focusing on the studio’s commitment to a low-carbon future.
