Executing a high-scale creative campaign for AstraZeneca through bespoke engineering and tactile animation.
We transformed a conceptual visual into a comprehensive asset toolkit by building a custom, large-scale sugar shaker, a process that involved complex glass-blowing and engineering. Over a high-intensity production period, we utilized over 100kg of sugar to capture a diverse range of content, including technical time-lapses, sugar-painting animations, and premium stills. This hybrid approach allowed us to move beyond digital manipulation, delivering authentic, high-impact visuals that emphasize the brand’s core message with physical precision.
Seamlessly blending practical craftsmanship with multi-platform delivery. From the challenges of bespoke prop fabrication to the rhythmic precision of stop-motion, we managed every facet of the shoot to ensure a unified and “sweet” campaign identity. This project showcases our ability to solve complex production hurdles rapidly, delivering a versatile library of films and stills for a major pharmaceutical launch.
