Direction / Shoot Production / Photography / Animation / Post Production
Quakers wanted to highlight all the goodness and freshness that’s found in their latest porridge and yoghurt range.
The idea was to capture multiple explosive moments where all their fresh ingredients want to burst out of their ready to eat packs.
Exploding food and whipping cream is always a fun past time, and we never need too much persuading to make an absolute mess.
So we rolled up our sleeves, covered the studio in polythene and started throwing food around. Our trusty friend the household drill made an appearance as well as a hammer and balloon.
Overall, we used a bit of imagination and a high-speed flash to help shoot and finish this dynamic photographic campaign.