Creating high-impact, glowing visual narratives for large-scale outdoor media and motion billboards.
To support E.ON’s latest campaign, we produced a series of expansive stills and motion assets designed for enormous out-of-home displays. Our team managed the end-to-end production, beginning with extensive location scouting and photography across the UK to find the perfect urban backdrops. Once captured, we integrated meticulously crafted CGI neon icons into the environments, utilizing advanced light-wrapping techniques to ensure the digital elements felt physically present within the real-world scenes.
Merging architectural photography with vibrant digital artistry. Our approach focused on the seamless interaction between glowing CGI light sources and physical location textures, ensuring the “neon” elements realistically illuminated their surroundings. This project demonstrates our ability to deliver technical, large-format assets that command attention in public spaces, blending the grit of location photography with the polished, luminous precision of modern 3D design.
