We get to work on a lot of great healthcare projects, so when we were approached by our friends over at McCann Health, we were delighted to get involved.
We love mixing mediums and nothing says cutting edge medical technology than a 3D holographic beating heart. So we scrubbed up and headed down to Holborn Studios to film and photograph our doctor’s healing hands. We set up a controlled and stylised lighting rig which worked for both photography and film and then re-mapped the lighting effects to our 3D beating heart.
The real star of the show was our holographic heart, we were asked to create something beautiful and stylised whilst also keeping it anatomically correct. Both the agency and client went bold with this campaign, it’s so unusual to explore dark backgrounds with dynamic lighting setups with healthcare campaigns an we were excited to push the boundaries
Finally what’s an animated heart beat without a deep base chorus? Using some experimental sound design we were able to create some irregular but musically sounding heart beats, this drove the movement of the animation and sounded wonderful with a big sub woofer.