A high-concept healthcare campaign merging 3D heart simulations with stylized live-action cinematography.
We delivered an integrated production featuring a bespoke 3D holographic beating heart, captured alongside live-action talent at Holborn Studios. By utilizing a controlled, stylized lighting rig designed to serve both photography and film, we created anatomically accurate visuals within a bold, cinematic atmosphere. The campaign challenges traditional healthcare tropes, using a high-contrast lighting strategy to highlight the cutting-edge nature of the technology.
Seamlessly blending medical accuracy with premium art direction. Our approach focused on the “beating heart” as a high-tech visual asset, integrated into a dynamic environment to emphasize the precision of the medical tools. This project demonstrates our studio’s expertise in complex, multi-layered productions, coordinating sophisticated lighting design with advanced CGI to deliver a provocative and modern healthcare narrative.
