A high-concept healthcare campaign blending green-screen cinematography with bespoke 3D storybook environments.
We produced an integrated suite of films and stills for Novartis to visualize patient lifestyle transformations. The production involved a precision two-day green-screen shoot, capturing live-action talent for integration into custom CGI backgrounds. By building these “storybook” worlds in 3D, we created a seamless, illustrative aesthetic that bridges the gap between reality and imagination across all digital and print assets.
Seamlessly merging technical post-production with cinematic storytelling. Our approach utilized advanced 3D compositing and rich color grading to deliver a unified, cross-platform narrative. This project highlights our studio’s expertise in managing complex virtual production pipelines, providing high-end healthcare brands with a modern, high-impact alternative to traditional location photography.
