We partnered with Havas Life Medicom to create a visually captivating film on IgA nephropathy, illustrating the dual pathways that drive disease progression. Through the use of green screen live-action and a unique aquarium setting, we directed, filmed, and visualised complex medical data alongside the patient journey using dynamic CGI animation and graphics.
The hero custom molecule embarks on a journey through a series of simulated effects, representing stages of growth, life, and decay. To keep production costs efficient, we proposed a green screen shoot where CGI was used to custom build a waiting room, seamlessly integrating with the overall film.
The result was a creative, data-driven film that transforms a technical story into an impactful and engaging experience.