A bold ATL charity campaign delivered in partnership with McCann Enterprise for Mind.
We produced a series of vibrant CGI illustrations to encourage open conversations about mental health for Time to Talk Day. The creative brief required a range of custom furniture pieces featuring integrated messaging; we designed these assets in 3D to feel approachable and comfortable, avoiding unattainable aesthetics to foster a sense of genuine human connection.
Translating complex social messages into tactile and inviting digital design. Our concept centered on the intersection of comfort and communication, using CGI to craft furniture that feels lived-in and welcoming. This project highlights our ability to deliver high-impact, mission-driven visuals for national campaigns, blending technical 3D modeling with a sensitive approach to art direction and social narrative.
