We partnered with McCann Enterprise to deliver this ATL campaign for the charity Mind. Time to Talk Day, held annually in February, encourages people to have conversations about mental health. The creative concept was simple: Make time to get comfortable talking about mental health.

The brief was to convey this message through a bold, vibrant series of comfy seats, each featuring messages painted or embroidered onto them.

We designed the furniture in CGI to feel approachable and comfortable, avoiding overly stylish or unattainable designs. This approach helps convey a sense of openness and connection.