We partnered with specialist pharmaceutical agency Sudler & Hennessey to bring an ambitious event idea to life. Event attendees drove a bespoke POV remote control car around a 3×4 metre landscape using an iPad app we developed, picking up important product messages along the way through game based questions.
We led the full production journey, from developing the concept through to delivery, taking ownership of app development, model building and electronics to deliver a genuinely immersive brand experience.
