Volkswagen Hedgehog

What we did

Direction / Character Design / CGI Illustration / Post Production


Parking a hedgehog between two goldfish bags is what CGI is made for. A cracking idea for a Volkswagen park assist advertisement came to us and the client needed the perfect visual for its final execution.


What better way to approach this project than digitally creating the perfect characters. We created the final image using a mixture of techniques and built this award winning CGI illustration from the ground up.

We initially mocked up and manipulated photographic imagery to get the perfect composition. Once approved we modelled and designed the whole composition to fit seamlessly together.