19 Oct Play On
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" z_index="" el_class="fw_page"][vc_column el_class="work_title2"][vc_separator type="small" position="left" width_in_percentages="yes" color="#999999" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022882619{padding-bottom: 20px !important;}" transparency="1" thickness="1" down="20" width="30"][vc_column_text css=""] Play On | Macro Cinematography & CGI Environments [/vc_column_text][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="fw_page" z_index=""][vc_column width="2/3" el_class="page_txt1"][vc_column_text css=""] A powerful visual metaphor using the intricate landscape of a vinyl record to navigate the journey of cancer treatment. [/vc_column_text][vc_column_text css=""] We combined precision-choreographed live-action camera movements with a fully realized CGI macro world to symbolize the complexities of the patient experience. By venturing into the microscopic grooves of a record, we acknowledging the friction and tough moments of the treatment journey, utilizing technical digital environments to transition from the depth of the challenges to a definitive sense of optimism. [/vc_column_text][vc_column_text css=""] Merging high-concept art direction with sophisticated macro-visual storytelling. Our approach utilized the physical texture of vinyl as a narrative landscape, blending seamless transitions between practical footage and digital realms. This project highlights our ability to translate sensitive healthcare narratives into evocative cinematic experiences, using innovative CGI to convey hope and progress within a beautifully crafted technical framework. [/vc_column_text][/vc_column][vc_column width="1/3"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" el_class="fw_page"][vc_column][vc_video link="https://vimeo.com/880845675/e79632448f" align="center" el_class="video_thumbs"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="fw_page" z_index=""][vc_column width="3/5" el_class="project_left_th"][vc_single_image image="6313" img_size="full" qode_css_animation=""][/vc_column][vc_column width="2/5" el_class="project_right_th"][vc_single_image image="6310" img_size="full" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="fw_page" z_index="" padding_bottom="30"][vc_column width="2/5" el_class="project_left_th"][vc_single_image image="6311" img_size="full" qode_css_animation=""][/vc_column][vc_column width="3/5" el_class="project_right_th"][vc_single_image image="6309" img_size="full" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="fw_page" z_index="" padding_bottom="30"][vc_column][vc_single_image image="6251" img_size="full" qode_css_animation=""][vc_empty_space height="80px" el_class="still_large"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" z_index="" el_class="fw_page" padding_bottom="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#999999" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022882619{padding-bottom: 20px !important;}" transparency="1" thickness="1" down="20" width="30"][vc_column_text] Behind the Scenes [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="80" el_class="fw_page"][vc_column][vc_video link="https://vimeo.com/880845973/c76091ea0d" align="center"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="50" el_class="fw_page"][vc_column][vc_column_text css=""] View All Work [/vc_column_text][icons icon_pack="linea_icons" linea_icon="icon-arrows-slim-right" size="fa-3x" type="normal" link="https://www.theoperators.net/work/" target="_self" icon_color="#999999" icon_hover_color="#000000" margin="0 0 0 30px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="fw_page" z_index="" padding_bottom="100" padding_top="30"][vc_column][portfolio_list type="hover_text" hover_type_text_on_hover_image="cursor_change_hover" columns="3" portfolio_loading_type="diagonal_fade" order_by="title" filter="no" lightbox="no" view_button="no" show_load_more="no" number="" selected_projects="5964,6033,6008,6049,5945,6039" show_title="yes" title_tag="h3" portfolio_separator="no" show_categories="no"][/vc_column][/vc_row] ...