21 Jan Aquarium
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" z_index="" el_class="fw_page"][vc_column el_class="work_title2"][vc_separator type="small" position="left" width_in_percentages="yes" color="#999999" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022882619{padding-bottom: 20px !important;}" transparency="1" thickness="1" down="20" width="30"][vc_column_text css=""] Aquarium [/vc_column_text][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="fw_page" z_index=""][vc_column width="2/3" el_class="page_txt1"][vc_column_text css=""] We partnered with Havas Life Medicom to create a visually captivating film on IgA nephropathy, illustrating the dual pathways that drive disease progression. Through the use of green screen live-action and a unique aquarium setting, we directed, filmed, and visualised complex medical data alongside the patient journey using dynamic CGI animation and graphics. The hero custom molecule embarks on a journey through a series of simulated effects, representing stages of growth, life, and decay. To keep production costs efficient, we proposed a green screen shoot where CGI was used to custom build a waiting room, seamlessly integrating with the overall film. The result was a creative, data-driven film that transforms a technical story into an impactful and engaging experience. 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