20 Oct Xtandi Waiting Room
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" z_index="" el_class="fw_page"][vc_column el_class="work_title2"][vc_separator type="small" position="left" width_in_percentages="yes" color="#999999" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022882619{padding-bottom: 20px !important;}" transparency="1" thickness="1" down="20" width="30"][vc_column_text css=""] Xtandi | Healthcare Integrated Film & Photography Campaign [/vc_column_text][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="fw_page" z_index=""][vc_column width="2/3" el_class="page_txt1"][vc_column_text css=""] Directing and producing a multi-demographic campaign focused on optimism and clarity within a clinical setting. [/vc_column_text][vc_column_text css=""] We developed a suite of stills and live-action sequences centered on an "optimistic waiting room" environment for Xtandi. The production featured nine distinct characters, carefully cast and styled to represent a broad range of demographics. To elevate the simple setting, we utilized a high-key, fresh lighting design to evoke a sense of positivity and confidence. By meticulously managing the transition between photography and motion, we ensured a consistent, uplifting tone that resonates with patients and healthcare providers alike. [/vc_column_text][vc_column_text css=""] Human-centric storytelling meets technical precision. Our role encompassed the end-to-end production process, from demographic-led art direction to the final color grade, ensuring every frame felt authentic and bright. This project highlights our ability to deliver large-scale, character-driven healthcare content that balances sensitive subject matter with a clean, modern, and hopeful aesthetic. [/vc_column_text][/vc_column][vc_column width="1/3"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="fw_page" z_index="" padding_bottom="30"][vc_column][vc_gallery interval="3" images="6335,6333,6334" img_size="full" onclick="" enable_drag="no" direction_nav="yes" control_nav="no" pause_on_hover="yes"][vc_empty_space height="80px" el_class="still_large"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" z_index="" el_class="fw_page" padding_bottom="50"][vc_column][vc_separator type="small" position="left" width_in_percentages="yes" color="#999999" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022882619{padding-bottom: 20px !important;}" transparency="1" thickness="1" down="20" width="30"][vc_column_text] Moving Image & Behind the Scenes [/vc_column_text][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" el_class="fw_page" padding_bottom="50"][vc_column width="1/2"][vc_video link="https://vimeo.com/342967247/631235e644" align="center"][vc_empty_space height="30px"][/vc_column][vc_column width="1/2"][vc_video link="https://vimeo.com/293959480/d8715e0f9d" align="center"][vc_empty_space height="30px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index="" padding_bottom="50" el_class="fw_page"][vc_column][vc_column_text css=""] View All Work [/vc_column_text][icons icon_pack="linea_icons" linea_icon="icon-arrows-slim-right" size="fa-3x" type="normal" link="https://www.theoperators.net/work/" target="_self" icon_color="#999999" icon_hover_color="#000000" margin="0 0 0 30px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="fw_page" z_index="" padding_bottom="100" padding_top="30"][vc_column][portfolio_list type="hover_text" hover_type_text_on_hover_image="cursor_change_hover" columns="3" portfolio_loading_type="diagonal_fade" order_by="title" filter="no" lightbox="no" view_button="no" show_load_more="no" number="" selected_projects="5964,6008,5945,6070,6054,6049" show_title="yes" title_tag="h3" portfolio_separator="no" show_categories="no"][/vc_column][/vc_row] ...