20 Oct Samsung QStyle
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" row_content_width="grid" z_index="" el_class="fw_page"][vc_column el_class="work_title1"][vc_separator type="small" position="left" width_in_percentages="yes" color="#999999" align="align_left" border_width="2" el_width="10" css=".vc_custom_1596022882619{padding-bottom: 20px !important;}" transparency="1" thickness="1" down="20" width="30"][vc_column_text css=""] Samsung QStyle | Global Integrated Campaign Production [/vc_column_text][vc_empty_space height="40px"][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="fw_page" z_index=""][vc_column width="2/3" el_class="page_txt1"][vc_column_text css=""] Developing a comprehensive 18-month master asset library spanning lifestyle cinematography, CGI, and print. [/vc_column_text][vc_column_text css=""] Working in close collaboration with Samsung’s agency, we produced an extensive ecosystem of high-end imagery to support the flagship QLED TV range. This epic 18-month production integrated beautifully captured lifestyle photography with sophisticated CGI animation, including meticulously rendered tropical fish sequences to highlight the screen’s color volume and clarity. Every asset was crafted to maintain a premium aesthetic across a diverse range of digital platforms and large-format print media. [/vc_column_text][vc_column_text css=""] Delivering a unified visual language for a global tech launch. Our approach centered on creating a versatile "toolkit" of visually stunning content, balancing the warmth of lifestyle environments with the technical precision of 3D animation. This project demonstrates our studio's capacity for large-scale, long-term content partnerships, managing complex production pipelines to ensure brand consistency and high-impact storytelling for one of the world’s most iconic electronics brands. 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